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350 pages
Binding: Paperback
This Marketdata Enterprises study is a 5th edition update and in-depth analysis of the $3.8 billion U.S. carpet & upholstery cleaning services sector. More than 40,000 mostly small companies are active in this mature and moderate growth business. Several large franchise organizations exist, but the top 9 franchise systems do not dominate—they are estimated to capture only 24% of industry receipts. The small independents may have actually held up better than the franchises during the recession. Carpet cleaners continue to diversify as consumers tightened their belts and the frequency of cleanings fell. At the same time, the share of total floor coverings by carpeting fell to an all-time low of 47%, as the housing market collapsed.
The study covers: industry revenues/growth from 1986-2015 forecast, impact of the recession, market segments (commercial, residential, disaster restoration), the market/competitors in carpet cleaning equipment, major trends and issues, factors affecting demand (residential construction activity, home environmental concerns, competing hard surface floor coverings), outlooks by consultants, trade groups and competitors, latest findings of trade journal surveys, and extensive operating ratios - national, state, and city, by company size, truckmount operations, industry profitability trends, etc.
Discussion of competition by large carpet mills, retailers, and the continued shift to alternative hard floor coverings (wood, tile, laminates) that reduce demand for carpeting. Rankings and in-depth profile and 2008-2010 revenues of all the top franchises and other competitors: Sears, Stanley Steemer, Chem-Dry, ServiceMaster Clean, ServPro, Duraclean, Heaven’s Best, Rainbow Intl., MilliCare Commercial Carpet Care, and Professional Carpet Systems.
164 pages, 80 Tables
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